Eyemole was an interactive arts cooperative that engaged in corporate roleplay. For one show, we bought a set of cheap paintings and created augmented reality overlays as the hidden digital artwork. The artworks were hooked into an e-commerce platform that updated the artwork’s exchange value based on different algorithms for each piece (duration of viewing time, number of purchases, etc.). As part of the performance, we negotiated and signed legal agreements for the intellectual property rights for each piece.
